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Senegalese cultural business norms

Updated: Jun 1

Doing business in Senegal means understanding its rich cultural traditions and values. This West African country has unique ways of communicating, negotiating, and building relationships. Knowing these norms can help you succeed and build strong partnerships.



Key Takeaways

  • Senegalese communication often involves indirect language and nonverbal cues.

  • Respect for hierarchy and seniority is important in the Senegalese workplace.

  • Building personal relationships is crucial for successful business negotiations.

  • Business meetings in Senegal may have flexible agendas and be influenced by religious holidays.

  • Understanding and respecting cultural norms can lead to stronger business relationships.



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