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Our Story

We get it – entering a new market can be overwhelming. That's why we're here. We're a team of trade advisors who've spent years answering the same questions about market entry and trade. We decided to create this Resource Center to share what we know, making the whole process less intimidating. 

Think of us as your experienced guides. We've got the expertise in market research, matchmaking, and trade missions to help your business expand successfully. With over 15 years of experience, we've helped companies from all over the world – the US, South Africa, Europe, and India – find their footing in the African region.

We're passionate about breaking down the barriers of market entry and trade. If you want to grow your business internationally, we're ready to help!

What we can do for you



Think of us as your market entry matchmakers! We understand your business needs and use our network and knowledge to find the perfect partners, distributors, or agents in your target market. This saves you time and ensures you're building the right relationships for success. 


Leads Generation

We're like your lead detectives! We dig into the market to find potential customers or clients that might be a good fit for your business. We'll sort them based on your criteria, giving you a head start on connecting with the most promising opportunities.



We do the legwork so you can make smart decisions. We carefully analyze existing information about your target market – like industry reports, competitor data, and trends – to give you a clear picture of the landscape before you enter.

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