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Doing business in Senegal means understanding its rich cultural traditions and values. This West African country has unique ways of communicating, negotiating, and building relationships. Knowing these norms can help you succeed and build strong partnerships.

 

Key Takeaways

 

  • Senegalese communication often involves indirect language and nonverbal cues.
  • Respect for hierarchy and seniority is important in the Senegalese workplace.
  • Building personal relationships is crucial for successful business negotiations.

 

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Senegalese cultural business norms

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