What are the most common market entry methods in Nigeria?
- The Trade Adviser
- Jun 20, 2024
- 1 min read
Updated: Jun 5
Common Market Entry Methods for Nigeria
Companies seeking to enter the Nigerian market can choose from a range of entry strategies, each with its advantages, risks, and suitability factors:
Direct Export:
Direct Export: A Detailed Look
Concept: Selling goods directly to Nigerian buyers, including importers, distributors, or end-users, without relying on intermediaries. This offers greater control and potentially higher profit margins but also entails greater responsibility for market navigation
