Common Market Entry Methods for Nigeria
 
Companies seeking to enter the Nigerian market can choose from a range of entry strategies, each with its advantages, risks, and suitability factors:
 
1. Direct Export:
 
Direct Export: A Detailed Look
 
Concept: Selling goods directly to Nigerian buyers, including importers, distributors, or end-users, without relying on intermediaries. This offers greater control and potentially higher profit margins but also entails greater responsibility for market navigation.
 
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