Africa's e-commerce sector is witnessing rapid growth, fueled by increasing internet penetration, widespread mobile usage, and a young, digitally savvy population. With the potential to transform the continent’s retail landscape, e commerce offers numerous opportunities for businesses and consumers alike.
 
However, this growth also presents challenges that must be addressed to ensure the sector's sustainable development. This article delves into the trends shaping the future of e-commerce in Africa, the opportunities for growth, and the challenges that need to be overcome.
 
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