Thinking about expanding your business into new markets? SWOT analysis might be your best friend. It's a straightforward tool that helps you figure out where you stand and where you might go next. By looking at strengths, weaknesses, opportunities, and threats, you can make smarter decisions about growing your market reach. Let's dive into how you can use SWOT to plan your market expansion effectively.
Key Takeaways
- SWOT analysis helps identify internal strengths and weaknesses, as well as external opportunities and threats.
- Regular updates to your SWOT analysis ensure it reflects current market conditions and trends.
- Integrating SWOT with other tools like PESTLE can provide a more rounded view of the business landscape.
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How to Use SWOT Analysis to Plan Market Expansion
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