Jumping into a new market? Hold on a sec. Before you dive in, it's crucial to understand if the market's already crowded. We're talking about market saturation here. It's when too many players are offering similar stuff, and the customer pool isn't getting any bigger. This article will break down how to spot a saturated market and what you can do to not just survive, but thrive.
 
Key Takeaways
 
Market saturation happens when too many companies offer similar products with not enough consumers to go around.
Recognizing consumer fatigue is key; if they're tired of the same old thing, the market might be too crowded.
Competition is fierce in saturated markets, often making it hard for new entrants to make a mark.
 
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