When businesses think about going global, picking how to enter a new market is a big deal. Whether you're exporting, licensing, or teaming up with local companies, each choice has its ups and downs. It's not just about getting your product out there; it's about finding the best fit for your brand and goals.
 
Key Takeaways
 
Entry modes are the methods businesses use to enter new markets internationally.
Exporting is straightforward but offers less control over marketing and distribution.
Licensing involves sharing your brand, which can be low-risk but might limit control over your intellectual property.
 
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