What is the average consumer profile and buying behavior in the Kenyan market?
- The Trade Adviser
- Feb 20, 2023
- 1 min read
Updated: Jun 9
With a population of over 47 million people, the Kenyan market is one of the most dynamic and vibrant markets in the world. It is one of the largest markets in Africa, offering a wide range of opportunities for international companies.
However, to succeed in the Kenyan market, companies must understand the average consumer profile and buying behavior, which is quite complex due to the diverse population and varied buying behavior.
