- The Dairy Sector in Morocco: Milking the Potential
- The Trade Adviser
- Mar 19
- 1 min read
Updated: Jun 15
The Moroccan dairy sector is on the rise, showing promising growth and potential for further development. With a mix of traditional practices and modern innovations, this industry is adapting to changing consumer preferences and market demands. As more people move to cities and disposable incomes increase, the demand for quality dairy products is growing. This article explores the various aspects of the Moroccan dairy sector, from its history to the challenges it faces and the opportunities that lie ahead.
Key Takeaways
The Moroccan dairy sector is projected to grow from USD 1,395 million in 2023 to USD 1,695 million by 2029.
Major companies like Nestle and Lactalis dominate the market, while new brands are starting to emerge.
There's a rising trend for flavored, fortified, and plant-based milk products among consumers.
E-commerce is becoming a significant channel for dairy product distribution, alongside traditional retail.
Government initiatives are aimed at boosting local production and reducing reliance on imports.
