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South African cultural business norms

Updated: Oct 23

South Africa is a country rich in cultural diversity, making its business landscape unique and vibrant. While South African business culture shares similarities with Western practices, there are distinct local customs and traditions that one must understand. Building personal relationships is crucial, as trust and reliability are highly valued. This guide will help you navigate the various aspects of South African business norms, from communication styles to dress codes.



Key Takeaways

  • Building strong personal relationships is essential for successful business dealings in South Africa.

  • Understanding and respecting local customs and cultural sensitivities can greatly enhance your business interactions.

  • Effective communication, both verbal and non-verbal, plays a significant role in South African business culture.

  • Punctuality and time management are important, but flexibility is also appreciated.

  • Professional appearance and appropriate dress codes are expected in business settings.


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