Get ready, because we're about to go beyond the glossy brochures and dive into the real deal about doing business in Nigeria. Sure, the headlines hype it up as the next economic powerhouse, a land flowing with entrepreneurial milk and honey. But there's a whole side to this story that the tourism boards and overly-enthusiastic consultants might, um, "forget" to mention.
Let's be honest – Nigeria is complicated. It's a rollercoaster of mind-blowing opportunities and equally frustrating obstacles. Those who come in unprepared? Well, let's just say the Nigerian market doesn't take kindly to rookies.
But hey, I'm not here to scare you off. I'm here to give you the inside scoop, the "street knowledge" that'll help you navigate this wild and wonderful place. So, buckle up, because we're about to bust some myths and expose the shocking truths you NEED to know before setting foot in Nigeria.