Media and Entertainment Industry Growth in Morocco
- The Trade Adviser
- Oct 24, 2024
- 1 min read
Updated: Jun 7
Morocco's media and entertainment industry is growing rapidly, driven by digital advancements and changing consumer habits. This article explores various aspects of this transformation, from traditional media's role to the rise of social media and online advertising. It highlights the opportunities and challenges faced by the sector, as well as the economic impact it has on the country.
Key Takeaways
The digital media market in Morocco is projected to reach $463.70 million by 2024, with video games leading the segment.
Social media platforms like Facebook and YouTube are becoming the main sources of information for many Moroccans, surpassing traditional media.
Online advertising is seeing significant growth, with various sectors investing heavily in digital marketing strategies.
Despite challenges, local content creators are emerging, contributing to a richer media landscape.
Government regulations and media control continue to shape the industry, affecting press freedom and journalistic integrity.
