Media and Entertainment Industry Growth in Kenya
- The Trade Adviser
- Oct 24, 2024
- 1 min read
Updated: Jun 9
The media and entertainment industry in Kenya is experiencing significant growth. Recent trends show a positive shift, with increasing revenue and technological advancements shaping the landscape. This article explores the current state of the industry, the role of technology, and the impact of local content, among other factors contributing to this growth.
Key Takeaways
Kenya's media and entertainment sector is projected to grow to Sh412 billion by 2027, outpacing South Africa and Nigeria.
Over-The-Top (OTT) streaming services are rapidly expanding, with revenue expected to rise from Sh771 million in 2022 to Sh1.8 billion.
Digital piracy poses a serious threat to the economy, impacting tax revenue and the creative industry.
The rise of smartphones is transforming media consumption, with over 33 million smartphones in Kenya as of late 2023.
Local content, including music and films, is gaining popularity, supported by government initiatives and changing consumer preferences.
