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Kenyan cultural business norms

Updated: Jun 9

Navigating the business world in Kenya requires understanding and respecting its rich cultural norms. Kenyan business culture blends formal hierarchies with personal relationships, making it unique and dynamic. By grasping these cultural nuances, you can build strong and lasting business connections in Kenya.



Key Takeaways

  • Kenyan business culture is highly hierarchical, with deep respect for seniority and elders.

  • Personal and business relationships often overlap, with trust built through friendship and social interactions.

  • Communication styles in Kenya are influenced by values like ubuntu (togetherness) and heshima (respect), and are evolving due to globalization.

  • Negotiation in Kenya involves flexible time management and a strong emphasis on maintaining composure while bargaining.

  • Formal attire and punctuality are important in Kenyan business settings, despite the warm climate.


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