Ghana Tourism & Hospitality Industry Market Report
- The Trade Adviser
- Jun 2, 2024
- 1 min read
Updated: Jun 4
Sector Overview
The tourism and hospitality industry in Ghana is a vibrant and growing sector, contributing significantly to the national economy. As of 2023, the tourism sector generated approximately USD 2 billion in revenue, representing about 5.5% of Ghana's GDP (source: Ghana Tourism Authority). The sector has seen an annual growth rate of 8% over the past five years, driven by an increase in both domestic and international tourist arrivals.
Ghana's rich cultural heritage, diverse natural attractions, and strategic marketing initiatives have positioned it as a key destination in West Africa. The sector's future growth potential is robust, with projections indicating that tourism revenues could reach USD 3.5 billion by 2030, supported by continuous investment in infrastructure and promotional activities.
