Doing Business in Kenya: A Hub for Business in Africa
- The Trade Adviser
- Feb 20, 2023
- 1 min read
Updated: Jun 9
Kenya is a country in East Africa that presents an attractive opportunity for businesses to expand into new markets. With a population of over 50 million people and a GDP of $109.7 billion (as of 2021), Kenya is one of the largest economies in Africa. The Kenyan market has seen tremendous growth in recent years, making it an increasingly attractive destination for foreign investors. (Source: World Bank).
The Kenyan market is heavily reliant on agriculture, with 68% of the population engaged in primary production, while the industrial and services sectors are growing. With a growing middle class and increasing consumer expenditure, there is a great opportunity for businesses to target the Kenyan market with their products and services.
