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Angolan cultural business norms

Updated: Oct 23, 2024

Understanding the cultural norms in Angolan business is essential for anyone looking to succeed in this unique market. Angola combines African traditions with Portuguese colonial influences, creating a distinct business environment. This article will explore key aspects of Angolan business culture, from communication styles to negotiation practices.



Key Takeaways

  • Communication in Angola mixes African traditions and Portuguese influences, making it unique.

  • Hierarchy is important in Angolan businesses, with seniority playing a big role in decision-making.

  • Building personal relationships is crucial for business success in Angola.

  • Negotiations often focus on respect and relationships, rather than just the deal itself.

  • Understanding and respecting cultural norms, like gift-giving and dress code, is important for success.


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