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Why do business in South Africa?

Updated: Mar 2, 2023

South Africa is a thriving economy that offers businesses a wealth of opportunities to expand and succeed. With a Gross Domestic Product (GDP) of $368 billion in 2020, South Africa is the largest economy in Africa, and the 25th largest economy in the world.

The country has a strong and diversified economic base, with a range of industries including finance, technology, automotive, chemicals, and tourism.

The South African economy is highly competitive, and it offers great potential for growth. The country is a leading producer and exporter of minerals, such as gold, platinum, diamonds, and coal, and has the largest banking sector in Africa.

In addition, South Africa is one of the most competitive countries in the world when it comes to automotive production.

South Africa has a large and diverse population of 60 million people, which provides businesses with a wide range of opportunities to tap into a growing consumer market with high purchasing power. With a GDP per capita of $6,976 in 2020, South Africa is an attractive market for businesses and investors looking to expand their reach.

Moreover, South Africa boasts a modern legal system that is conducive to business and a highly educated and skilled workforce.

The country also has a strong infrastructure, with a well-developed transport network that makes it easy to access raw materials and transport goods and services. South Africa is well-connected to the world’s markets, with access to international airports and seaports, making it easy for companies to access the global market.

To encourage foreign investment, the government of South Africa has created a number of incentives, including tax breaks and investment grants. This makes South Africa an attractive destination for businesses looking to expand into new markets or to take advantage of the country’s potential.

In conclusion, South Africa is a dynamic and rapidly growing economy with a vast potential that businesses and investors can tap into. It offers a large and diverse consumer market, a highly skilled workforce, a modern legal system that is conducive to business, and a strong infrastructure.

Whether you are looking to expand into new markets or simply to take advantage of the country’s potential, South Africa is a great place to do business.


  1. South Africa: Economy Overview - World Bank

  2. South Africa Economic Outlook - OECD

  3. South Africa's Economic Growth and Development -

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